Founded in 1949 by Gebrüder Dassler, the company led to a long brotherly feud. Puma was owned by his older brother Rudolph. Both brands are headquartered in Herzogenaurach, Germany. Adidas is the world’s second largest sportswear company behind Nike. The company owns major brands such as Reebok and TaylorMade. Its athletic apparel and shoes are renown for being emblazoned with three parallel bar motif. Officially the athletic brand is presented with a lower case “a” in all its ads and promotional material.
History of Adidas
Son of a shoe factory worker, Adolf Dassler returned from World War I. He began manufacturing his own sports shoes in his family’s kitchen in Herzogenaurach, Bavaria. When, his older brother, Rudolph returned from the war effort, he joined the startup which was renamed Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). In 1936, the brothers drove to the Olympic village and made history. The company became the first ever to sponsor an African American. U.S. sprinter Jesse Owens agrees to wear the spikes produced by the bavarian brothers. Owens became world famous and won four medals. Letters trainers of national teams flooded the Dassler mailbox. Business exploded with sales of over 200 000 pairs a year before World War II.
The war put an enormous stress on the brothers and led to several fights. It reached a boiling point when Rudolph was picked up Amercian soldiers. He was accused of being Waffen SS which he wasn’t. Rudolph believed his brother turned him. This vent led to the company splitting. After the war in 1947, Rudoplh began Puma.
The rivalry between Adidas and Puma was so intense that Herzogenaurach was completely divided. Even town’s two soccer teams were divided by the two brothers feud. Rudolph and Adolph would never reconcile.
Today Adidas remains a trailblazer in pushing sportswear forward. It was the first to partenr with a fashion designer to create a true fashion forward apparel collection. For over a decade, Adidas by Stella McCartney has received massive critical acclaim. Adidas also capitalized on the large rift between Kanye West and Nike. The German brand agreed to give the American rapper greater creative power which led to the launch of the Adidas Yeezus project. The shoe collaboration sells a limited amount of pairs
How to Use Adidas coupons online Step-by-step
At the official Adidas Store, follow these instructions to apply an exclusive Adidas promo code. 1) Browse and click the blue “ADD TO BAG” button to send any desired item you wish to purchase to cart. 2) When ready to purchase, click the blue bag icon at the top right corner.
3) In the right sidebar section of the checkout page, find “Promo code” box, enter your coupon code, and click ‘APPLY’ button.
4) The page will refresh and your coupon will be applied with discount reflected on your new total.
What are the best Adidas coupons?
The most coveted Adidas Store coupon is the 25% off site wide promo which is only valid twice a year. The official store frequently releases 15% off coupons and provides exclusive codes for fans who sign up to the brand’s newsletter.
What are the best Adidas sales?
The apparel brand of supertar soccer players, Adidas as a sports apparel brand can incur up to 70% discounts but the best fashions go at around 25-35%off. 6PM frequently has past and new Adidas apparel and shoes discounted by 60%.
World famous sports apparel brand adidas makes high quality shoes, clothes for men and women. Find the latest adidas promo codes and adidas coupons on the most popular adidas shoes and adidas trendy sports apparel. Helpful Store Links: Official Site Customer Service Facebook Page