Polo/Ralph Lauren Brand History: 1968: Frustrated with being a salesperson, Ralph Lauren with a $50,000 creates his own men’s necktie company. • 1970: Lauren begins designing clothing women. His men and women clothe lines top $10 million in sales a year later. • 1974: Milestone moment when the brand has its first ads in NYC newspapers. Polo Fashions, Inc. sees a massive growth with Ralph overseeing each stage of the clothes making process. • 1978: First Polo cologne is introduced. The brand also includes boys clothing to its lineup. • 1980s: With the debut of home licensed products, the 80s are labeled the decade of Polo with fashion critics describing the brand as elegant, traditional, mannered, and sporty. • 1986:The brand opens its historic flagship store on Madison Avenue • 1994: Apparel and accessories for newborns, infants, and toddlers are integrated into the lineup. • 1997: RL went public on the New York Stock Exchange and sold around 18 million of his own shares for $465.4 million but retained majority control of the board and voting rights. • 2001: RL reassumed control over master licenses of Polo Ralph Lauren men’s, women’s, and jeans business in several countries.
ONLINE SHOPPING SECRETS
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Ralph Lauren is known for crating of quality brand name products in menswear, womenswear, childrenswear and home design. For more than 40 years, this American brand name had redefined American style.It has 500 shops in 80 countries, 11 000 employees, and numerous sub-brands including Lauren, Ralph Lauren Home, RL Sport, and Denim & Supply. Ralph Lauren maker of high end clothing, accessories, footwear, fragrances and home furniture is an American icon in design and style. Shop for shoes, bags and clothes at discounted prices and extra savings using their exclusive coupon codes and promotions. Visit Ralph lauren: Official Site